Friday, May 1, 2009

Is The Brand (Jadakiss) Bigger than The Company (Def Jam)


On April 7th Jadakiss dropped "The Last Kiss" which debuted at Number 3 on the Top 200 Billboard charts with 135,000 records sold.

2 weeks later, on April 21 Rick Ross dropped "Deeper Than Rap," which debuted at Number 1 on the Top 200 Billboard charts with 158,000 records sold.

Both artists debuted with good numbers but let's take a look at the breakdown of services offered to each artist:


Rick Ross Video Budgets: $600,000
- Mafia Music
- Magnificent
- All I Want

Jadakiss Video Budgets: $350,000
- By My Side
- Can't Stop Me
- Who Run This

__________

Rick Ross Promo Tour:$300,000
-3 month run w/ 8-member entourage


Jadakiss Promo Tour: $50,000
-2 week run w/ 1-member entourage

__________

Rick Ross New Media: $100,000
Jadakiss New Media: $ 25,000

__________

Rick Ross Single at Radio: Magnificent (peaked at #5 on Urban Charts)
Jadakiss Single at Radio: Can't Stop Me (didn't spin outside of NY)
___________

Rick Ross Radio Promotions: $100,000
Jadakiss Radio Promotions: $25,000

___________

Rick Ross Trade/Magazine Promotions: $50,000
Jadakiss Trade/Magazine Promotions: $50,000

____________

Rick Ross Beefs: 5 (50 Cent, Trick Daddy, LLoyd Banks, Tony Yayo, Eminem)
Jadakiss Beefs: 0

_____________

Rick Ross Total Budget: $1,150,000
Jadakiss Total Budget: $500,000

______

Difference in Records Sold First Week:
Rick Ross: 158,000
Jadakiss: 135,000

DIFFERENCE: 23,000 units

________


After reading the breakdown it's clear to see which artist is in the red with their company. The moral of the story is, in the climate that we're in with the music industry major record labels should not be spending so much marketing dollars based on hype, beef, bad energy, and bad decisions made by record executives orelse its well worth it.

7 comments:

Benjamin B said...

I'm very sorry, but I'll have to agree with those who sided with Jada on this one. Jada would have sold way more than Ross if he was provided all of those services. I also believe Jada's album is far better than Ross'. All Rick keeps talking about is "Boss" and "dealing weight." I'm tired of that. I think I got enough of that from the Trilla Album. Jadakiss has my vote on this one.

trisha said...

ross should have done 200,000 or more with all the hype,he started this beef with 50 to sell records he barley sold anythinf,ross took a major loss,he came in at #1 but he sold less than his last album port of miami,even dj khaled knows that that's why ross is back in the studio he is in the red,ross lost fans with this beef,50 embarrassed ross like no other,he did him worser than ja rule,watch when ross next album drops he will sell less like ja rule did when he droped his album.this beef only benefited 50 if you ask me.ross should have just left the beef alone and promoted his album,jada didn't have beef and sold nearly the same thing as ross with a low budget at that.def jam needs to take a look at what they are doing the only artisth they need to be spending that much money on is kanye,rihianna,neyo,that's about it,they each have sold 200,000 or more first week.if dj khaled don't recoup the money off ross failed ablum dtr he be looking for another job,drf jam should think seriously of hiring 50,he knows when to stop spending money if the album isn't selling.

oludayo said...

Rick ross is a magneficent mess,right now...becos of the fact that he tops the chart does not mean that he did well,you guys need to pay attention to the budget and the outcome......the 158 thousand copies for the first week can't go higher the next week....it depreciates as the week progresses. My point exactly.Rick ross is not a bad rapper,but i think he needs to be real with himself and most especially to his fans.

omar said...

real talk this is bullshit. if 50 sold 158,000 his first week it would be considered a flop. the only reason rick came in first is bcuz he didnt go against anyone. 50 sold a milli in 3days on his second ablum over 500,000 in a week on his 3rd. ross last album is only @ 700,000 there is no debate. you have a rapper and a superstar. people open your eyes ross did good for his status

Isaiah said...

Smh.. Hov Sold 645k For Kingdom Come And Ppl Said He Flopped... Ross Puts Up 158k And Hes d Best Rapper Aliveee

gospel said...

here is who bought officer rickys cd

120,000 were bought by all the c-o's and police officers down south
37,999 were bought by officer ricky himself, cuz he knew he wasnt gunna make money
and that last copy i bought ACCIDENTLY

on the other corner
135,000 REAL 100% Gangstas N Hustlas bought AL Queda Jada's CRACK DISC...(cd)
JADAKISS IS THE MAN if u dnt digg KISS MY ASS

Lorenzo said...

this my first time blogging honestly, anyone with any since of reality knows that ross got the crankinest shyt on the streets. i fucks with jadas character but his beats can 't keep up with his tenacious flow. this dude ross is all around on point musically. at the end of the day who cares about dat other shyt